We enable everyone to flourish.

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Our Team

Claire Shepherd


Karl and I set up the Seeds brand because we believe that everyone has value – and that by creating products, environments and space that enhance people’s value, we all grow. I love Seeds. Through Seeds I’m connecting to people all across the world. Speaking, listening, sharing and joining with others is special and makes me tick. I want Seeds to ‘propagate’ deep connections for others too and create space for people to flourish.

Mindfulness has transformed the way I connect to my world and my work. I want to share it with others too. So I am pleased to have launched Seeds Mindfulness in 2018.

Karl Lenton


My purpose is to create beauty and wonder that enhance people’s lives. Great design is not elitist and should be experienced by the many and not the few. We design products that have utility for happiness. Creating conditions in which people thrive. Seedpods was my first product. I love it. Seedpods were designed to create space for calm and reflection in noisy, busy prisons.

The collaborations with customers, designers and manufacturers are important to our team. I feel inspired by delivering this work and building great relationships with these socially motivated people.

Priti Parmar


I thrive on working closely with people. I love getting to understand their needs and supporting them to find solutions. Leading our business and sales team allows me to connect closely with customers and partners from diverse organisations.

My background has been working with vulnerable people. I keep close to this passion for wellbeing for all through my work developing and teaching our Seeds Mindfulness programmes and in supporting Seeds Education.

Georgia James

Business Support

I’ve been writing about wellbeing for 20 years as a lifestyle journalist. But when I experienced the transformative effects of mindfulness for myself I felt inspired to find a role improving wellbeing for others. What drew me to Seeds was its inclusive attitude and core belief that everyone deserves to flourish.

As business support, I help to identify and research diverse new settings where Seedpods could really make a difference in enhancing happiness and productivity. This dovetails perfectly with my work outside of Seeds HQ as a volunteer supporting vulnerable people with mental health needs.

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