British Land Paddington Central Branded

With the use of clever branding, British Land have stamped their own identity on the Seedpods without compromising the integrity of the original iconic design. The considered design works sympathetically with the tactile, faceted surface of the Seedpod. Combining their own tones and textures with the Seeds brand key messages, visitors are invited to relax, plug in, connect, meet, create, inspire, think. The result is a sense of collaboration and inclusion: British Land have made the Seedpods their own while also encouraging people to make them their own.